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Introducing Your Company Quickly and Compellingly
(Also known as an Elevator Speech or Elevator Statement)

You’ve just bumped into a former client at the airport. After exchanging pleasantries, he asks you what your new company does. You open your mouth, and then pause. Where on earth do you start?

Then, as you try to organize your thoughts, his flight is called, and he’s on his way. If you’d been better prepared, you’re sure that he’d have stayed long enough to schedule a meeting.

This is one situation where it helps to have an “elevator pitch.” This is a short, pre-prepared speech that explains what your organization does, clearly and succinctly.

In this article, we’ll explore situations where these are useful, and we’ll look at how to craft an effective pitch.

About the Technique
An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use them to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.

They should be interesting, memorable, and succinct. They also need to explain what makes you – or your organization, product, or idea – unique.

When to Use an Elevator Pitch
Some people think that this kind of thing is only useful for salespeople who need to pitch their products and services. But you can also use them in other situations.

For example, you can use one to introduce your organization to potential clients or customers. You could use them in your organization to sell a new idea to your CEO, or to tell people about the change initiative that you’re leading. You can even craft one to tell people what you do for a living.

Creating an Elevator Pitch
It can take some time to get your pitch right. You’ll likely go through several versions before finding one that is compelling, and that sounds natural in conversation.

To learn how to stand out with an effective elevator pitch, go to https://www.mindtools.com/pages/article/elevator-pitch.htm and follow the steps to create a great pitch, but bear in mind that you’ll need to vary your approach depending on what your pitch is about.